Designing for Creator Monetization at SuperLink.io
About the Company
SuperLink.io is a creator-focused link-in-bio platform helping creators monetize directly through subscriptions, digital products, and tips — all within a customizable storefront. It provides multi-gateway payments and analytics, making it an all-in-one monetization tool for creators with a focus on the Indian and Globally.
About the Company
About the Company
SuperLink.io is a creator-focused link-in-bio platform helping creators monetize directly through subscriptions, digital products, and tips — all within a customizable storefront. It provides multi-gateway payments and analytics, making it an all-in-one monetization tool for creators with a focus on the Indian and Globally.
About the Company
SuperLink.io is a creator-focused link-in-bio platform helping creators monetize directly through subscriptions, digital products, and tips — all within a customizable storefront. It provides multi-gateway payments and analytics, making it an all-in-one monetization tool for creators with a focus on the Indian and Globally.
Role
Product Designer (Consultant)
Category
Mobile Interface
Client
SuperLink.io
[ OVERVIEW ]
Empowering Creators with Personalized Monetization and Storefront Control
Creators struggled with platform dependency, fragmented monetization tools, and limited customization options in existing link-in-bio solutions. They needed a unified platform that could showcase their personality while providing seamless monetization flows.
Creators struggled with platform dependency, fragmented monetization tools, and limited customization options in existing link-in-bio solutions. They needed a unified platform that could showcase their personality while providing seamless monetization flows.
[ tHE CHALLENGES ]
The creator economy landscape in 2024-2025 presents unique design challenges:
Enable page customization for creators.
Enable page customization for creators.
89% of link-in-bio traffic comes from mobile devices
89% of link-in-bio traffic comes from mobile devices
Creators need platforms that support authentic brand expression while driving revenue
Creators need platforms that support authentic brand expression while driving revenue
User Pain Points Identified:
User Pain Points Identified:
Generic Templates: Existing platforms offer limited customization, making creator pages look identical
Generic Templates: Existing platforms offer limited customization, making creator pages look identical
Monetization Friction: Revenue streams are poorly integrated, creating barriers between fans and creators
Monetization Friction: Revenue streams are poorly integrated, creating barriers between fans and creators
Static Content: Traditional link-in-bio pages can't showcase dynamic, personality-driven content
Static Content: Traditional link-in-bio pages can't showcase dynamic, personality-driven content
[ tHE CHALLENGES ]
The creator economy landscape in 2024-2025 presents unique design challenges:
Enable page customization for creators.
89% of link-in-bio traffic comes from mobile devices
Creators need platforms that support authentic brand expression while driving revenue
User Pain Points Identified:
Generic Templates: Existing platforms offer limited customization, making creator pages look identical
Monetization Friction: Revenue streams are poorly integrated, creating barriers between fans and creators
Static Content: Traditional link-in-bio pages can't showcase dynamic, personality-driven content
[ My Role ]
I joined SuperLink.io as a Product Design Consultant to design and improve creator-facing experiences.
Enable page customization for creators.
Enable page customization for creators.
Enable page customization for creators.
Design monetization entry points that encourage fan contributions.
Design monetization entry points that encourage fan contributions.
Design monetization entry points that encourage fan contributions.
Craft a feed experience to showcase creator content in a more engaging way.
Craft a feed experience to showcase creator content in a more engaging way.
Craft a feed experience to showcase creator content in a more engaging way.
[ PROCESS ]
Research & Insights
Studied competitors like Linktree, Beacons, and Koji.
Studied competitors like Linktree, Beacons, and Koji.
Studied competitors like Linktree, Beacons, and Koji.
Conducted quick user interviews with creators and fans.
Conducted quick user interviews with creators and fans.
Conducted quick user interviews with creators and fans.
Key insight: Creators value individuality, and fans want frictionless ways to engage and support them.
Key insight: Creators value individuality, and fans want frictionless ways to engage and support them.
Key insight: Creators value individuality, and fans want frictionless ways to engage and support them.
[ Design solution ]
1. Monetization Flow: Tipping Entry Points
1. Monetization Flow: Tipping Entry Points
2. Page Customization: Colors & Backgrounds
3. Feed & Embeds: Showcasing Personality
[ Outcomes ]
Outcomes & Measured Impact
Growth In Tips
+32%
+32%
+32%
Improvement in click-through rates to external content and sponsor links
+54%
+54%
+54%
[ Reflection & Learnings ]
Balancing personalization vs. simplicity was key—too many options overwhelm users.
Balancing personalization vs. simplicity was key—too many options overwhelm users.
Balancing personalization vs. simplicity was key—too many options overwhelm users.
Seamless monetization flows are critical for creators’ success.
Seamless monetization flows are critical for creators’ success.
Seamless monetization flows are critical for creators’ success.
Future opportunities: expand analytics dashboards, creator-to-creator collaboration features.
Future opportunities: expand analytics dashboards, creator-to-creator collaboration features.
Future opportunities: expand analytics dashboards, creator-to-creator collaboration features.
[ coming soon ]
Work in Progress to make Superlink Supergreat
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